TOWER CITY STREET FESTIVAL
Part of the 2010 Sparx City Hop

SATURDAY, SEPTEMBER 11
11am - 11pm

For the first time as part of the 8th Annual Sparx City Hop on September 11th, Tower City Center will host the Tower City Street Festival on Prospect Avenue (between W.2nd and W.3rd) from 11am – 11pm. The festival will feature a variety of entertainment and attractions throughout the day and into the evening, including the Hard Rock After Dark Live Music Showcase, featuring Emerson Hart, formerly of Tonic.

FESTIVAL EVENTS THROUGHOUT THE DAY
11:00am – 6:00pm

Live local entertainment
Enjoy the sounds of Saborit Latin Soul and the Britton Roberts Band on the Hard Rock Stage. From 2:00 – 4:00pm watch Cleveland Museum of Art Chalk Artists create masterpieces on the sidewalk.

Tower City Art Fair - Presented by NorthCoast Promotions Inc.
Browse through local, hand-crafted art including glass, jewelry, woodwork, photography, clothing and pieces of art from the Heartworks Gallery. The fair will also feature fresh Amish baked goods.

Sparx Classic Car Show
Classic cars from across the region will line Prospect Avenue throughout the day. Meet fellow car lovers and browse through beautifully restored and maintained classic cars from the past 30+ years.

Hard Rock Café Bier Garden & Tower City Restaurant Specials
Hard Rock Café will host a bier garden near the Hard Rock stage, which will include a special indoor VIP room. Morton’s will open early at 12noon to feature their Bar Bites menu throughout the day. Both Houlihan’s and Tower 230 will feature specials throughout the day and into the night as well.

Terminal Tower Observation Deck
Bring your family to the fully restored Terminal Tower Observation Deck to see an unparalleled view of the entire city! Originally opened in 1929, Terminal Tower has been a Cleveland landmark for over 80 years. The interior of the Observation Deck has been restored to resemble what it looked like in the 1930’s and 40’s. Tickets are just $5 and kids 5 and under are free

HARD ROCK AFTER DARK LIVE MUSIC SHOWCASE
6:30pm – 11:00pm
This premier live music showcase will feature an exclusive performance by GRAMMY®-nominated artist Emerson Hart of Tonic, with special guests More Than Me and Do-DRIVER.

As Tonic’s front man, Hart has branched out to tour in support of his solo album, Cigarettes and Gasoline. More Than Me is a pop-rock music powerhouse which has earned the band notoriety across the nation over its 10 year tenure. The group was also named winner of Hard Rock’s 2010 Ambassadors of Rock Battle of the Bands, earning the right to open for Paul McCartney at Hard Rock Calling in London’s Hyde Park this June.

Do-DRIVER is a West New York-based band whose music is rooted in rock with a riff-oriented style, who recently earned the right to open for rock legends KISS on tour. Performances will be on the Hard Rock Stage and are FREE to all. For additional information, please visit www.hardrock.com/cleveland.




2010 Sparx City Hop
The Tower City Street Festival is a partner in the Sparx City Hop, a free all day event that celebrates the visual, culinary and performing arts of Cleveland’s most central and metropolitan neighborhoods. Free trolley service by Lolly the Trolley allows individuals and families to “hop” through the neighborhoods of Downtown (Historic Gateway Neighborhood, Historic Warehouse District, PlayhouseSquare and the Campus District) plus the districts that connect directly to Downtown (Tremont, Ohio City, MidTown, AsiaTown and St. Clair Superior).

The trolley routes connect people to over 70 galleries & artist studios, over 100 restaurants, several markets and dozens of specialty retail shops. In addition, Sparx City Hop connects participants to a variety of sidewalk concerts, main stage performances, special gallery and studio events, the Terminal Tower observation deck, a variety of merchant specials and so much more.

Between 25,000 and 30,000 people participate in the Sparx City Hop each year. Don’t miss this opportunity to get out and explore what makes the core of our city so special!

For more information on the Sparx City Hop, including trolley routes and stops, go to

www.downtowncleveland.com/sparx

Sparx City Hop is proud to have the valuable support of our community partners, including: Dominion, PlayhouseSquare, Heidelberg Distributing and Maulibu Rum, Forest City Enterprises, The Cleveland Foundation, The George Gund Foundation, and The Kent H. Smith Charitable Trust.

City Hop is also supported by generous downtown Cleveland property owners and stakeholders, including: PlayhouseSquare District Development Corporation, Tower City Center, Ward 3 Councilman Joe Cimperman and Ward 8 Councilman Jeffrey Johnson. And by the following media partners: Cleveland Magazine, Radio 92.3, 98.5 WNCX, 102.1 WDOK and Q104.